Many job seekers think that finding their next job begins with answering a lot of online ads.

Wrong… particularly if you don’t like 100 to 1 odds, which is what you’re up against with most attractive online job opportunities.

Did you know that a “new product launch” and a “job search” share a great deal in common… they both require effective MARKETING to make an impression. If people don’t see the value of a product, they won’t buy it. And the same is true of recruiting companies that are looking for a great candidate. That’s why 90% of the job search is all about marketing – positioning, packaging, messaging, targeting, promoting and convincing companies to realize that you are the best applicant that they’re going to meet.

In this webinar our guest speaker Marty Gilbert will show you how to approach each of these critical marketing initiatives including:
– How to develop a personal branding statement and value proposition
– Accessing the “hidden job market”
– The power of effective cover letters
– The difference between resumes and LinkedIn profiles
– Building a target marketing campaign

There will be 20 minutes of open networking with fellow job seekers after the presentation.