Hosted by The Network’s Marketing & Communications NETGroup

November 30th, 4-5pm ET

A reporter calls asking for a comment on a local story. What do you say, and who should say it? In this NETTalk, the team at Sachs Media will walk participants through how to prepare for an interview, build clear talking points, stay on message under pressure, and get agency leaders comfortable in front of a microphone or camera. You’ll leave with practical tips you can use the next time a journalist reaches out, plus time to ask questions about your own agency’s media needs.

Featured Speakers

Ryan Cohn

Ryan Cohn is a senior communications advisor and messaging strategist who helps national brands and associations navigate high-stakes challenges and shape public opinion. As Partner, Chief Strategy Officer at Sachs Media, he specializes in public affairs, grassroots advocacy, and high-stakes corporate communications strategy for clients in healthcare, finance, and other regulated industries. Cohn’s campaigns have been honored with some of the nation’s most prestigious communications accolades, including an AAPC Gold Pollie Award, three Gold Bulldog Awards, two PR Daily Nonprofit PR Awards, two Holmes Report IN2 SABRE Award finalists, and two FPRA All Florida Grand Golden Image Awards. He has also directed Sachs Media’s digital media and analytics practice, forecasting and navigating the changing communications landscape for the firm’s clients. A longtime champion of emerging technologies, Ryan founded one of the nation’s first social media agencies, What’s Next Marketing (later acquired by Sachs Media). Today, he continues to innovate, from building advanced audience-targeting tools to exploring practical AI applications that keep clients ahead of the curve. He also gives back through board service, including with the Community Foundation of North Florida, where he has helped launch a local Press Forward chapter to support the long-term sustainability of community journalism. He graduated from Florida State University with bachelor’s degrees in Marketing and Performance Management Psychology.

Andy Shodell

Andy Shodell is an Account Executive at Sachs Media, where he helps clients sharpen their message, expand their reach, and build engagement that makes a difference. He has delivered tangible results for public servants, political campaigns, and organizations across a range of industries. His communications experience includes work with the White House, the National Science Foundation’s Center for Smart Streetscapes, the Florida Department of Agriculture and Consumer Services, and the University of Florida’s Bob Graham Center for Public Service. Shodell earned a bachelor’s degree in political science and English from the University of Florida and a Master of Science in strategic communication from Columbia University.